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Marketing Specialist

Wesgroup Equipment has been named one of Canada's Best Managed Companies, one of BC’s Top Employers and one of Canada's Top Small and Medium Employers for four years in a row!  We are a great place to work where individual effort is recognized. 

We are looking for a Marketing Specialist to join our team in Surrey. Reporting to the Marketing & Communications Manager the Marketing Specialist performs a variety of marketing, communications and administrative tasks to execute on the marketing plan. We are looking for a creative, team player who enjoys contributing to marketing strategy while collaborating on projects to build brands, drive sales and enhance the customer experience.

Key Responsibilities:

  • Develop marketing strategies for projects, including SEO, SEM, social media, brand development and marketing campaigns.
  • Evaluate and develop marketing campaigns based on best practices, trends and past performance.
  • Develop and execute marketing content calendar aligned with department and company objectives.
  • Coordinate media buys (print and digital).
  • Develop and implement email marketing campaigns.
  • Manage social media accounts, strategy, and content.
  • Coordinate branded merchandise program.
  • Oversee OEM co-op program maximizing possible return.
  • Oversee industry association membership program.
  • Oversee marketing ROI reporting and ad spend tracking.
  • Plan & execute all tradeshow & event marketing tactics.

Required Knowledge, Skills & Abilities:

  • 3+ years of relevant work experience.
  • Post-secondary education in Marketing or Communications.
  • Experience in Salesforce & Pardot an asset
  • Experience in Adobe Creative Suite an asset.
  • Experience in website CMS an asset (Wordpress or other)
  • Strong understanding of SEO & SEM best practices.
  • Proficient in the use of Office 365 (PowerPoint, Word, Excel, Outlook, Teams).
  • Strong writing, presentation, and analytical skills.

Who are we? People matter – a lot. Our culture is friendly, collaborative and we have each other’s backs. No one works in isolation. Everyone matters. For your drive and hard work, we offer good pay and benefits, opportunities to grow and a great work experience.

Due to the volume of applicants, please accept our apologies in advance, as only those candidates shortlisted will be contacted. We sincerely appreciate your interest in our company. Thank you for exploring career opportunities with Wesgroup Equipment.

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