E-commerce Marketing Specialist

Surrey, BC, Canada
Full Time
Mid Level

Wesgroup Equipment is a Family of Companies, comprised of Westerra Equipment, Williams Machinery, and Vermeer British Columbia. Our 8 locations across British Columbia sell, rent, and fix equipment. We also train people on how to operate machinery safely and effectively. From forklifts to skid steers, excavators, loaders and dump trucks, our Family of Companies services industries such as warehousing, milling, construction, forestry, recycling and more with their equipment needs. Join our award-winning company and experience working at a Gold Certified Canada’s Best Managed Company, and one of BC’s Top Employers.

Reporting to the Director of Marketing and Communications, the E-commerce Marketing Specialist focuses their efforts on the customer journey through online marketing channels. Taking a key role in the creation of ecommerce communication strategy and execution, this role leads marketing automation efforts in drip, triggered and targeted communications mapping and executing on the digital customer journey. We are looking for a creative, team player who enjoys contributing to and developing marketing strategy while collaborating on projects to build brands, drive sales and enhance the customer experience.

The Ecommerce Marketing Specialist is based out of the Surrey office and works 40 hours on average per week Monday to Friday. This role can be completed up to 50% work from home.

Key Responsibilities:  

  • Develop and execute ecommerce customer journey through email and web-based content delivery
  • Manage automation tools & execution based on CRM and ecommerce transactions
  • Create high quality written content for SEO, lead acquisition and lead nurturing audiences.
  • Contribute to SEO/SEM strategy with focus on ROI and hitting growth targets
  • Lead marketing content calendar and strategy across all communication channels
  • Assist in maintenance and accuracy of website inventory content across equipment and ecommerce platforms
  • Ensure OEM marketing scorecard objectives are achieved across brands


Required Knowledge, Skills, and Abilities:  

  • 3+ years of relevant work experience.
  • Experience in Salesforce and Pardot is considered an asset.
  • Experience working in an E-commerce environment is considered an asset.
  • Post secondary in Marketing, Communications or related field.
  • Strong knowledge of marketing strategy and best practices.
  • Strong copywriting skills in a technical environment.
  • Strong understanding of SEO & SEM best practices.
  • Experience using CRM and marketing automation tools.
  • Experience building drip marketing campaigns and other event triggered communications.
  • Proficient in the use of Office 365 (PowerPoint, Word, Excel, Outlook, Teams).
  • Detail oriented, adaptable, proactive, and strong prioritization skills.

Who We Are: Our people are at the core of what we do. We take the time to hire the right people who share our 5 core values, train them, coach them, and reward them for their successes.

  1. Build Trust – Build trust with others and & each other.
  2. Be a Team Player – Commit to working together to win.
  3. Be Customer Focused – “Wow” customers so they become “Raving Fans”.
  4. Support Community – Care for our people, our community, and the planet.
  5. Deliver Results – Know what you need to do and get it done.

Please submit your resume and cover letter by November 15th, 2022. Thank you.

Due to the volume of applicants, only those candidates shortlisted will be contacted. Thank you for exploring career opportunities with Wesgroup Equipment.


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